Gone are the days when chasing after a good night’s sleep meant spending hours going from store to store testing out different mattresses and pillows. It’s exhausting, time consuming and somewhat overwhelming with all the different brands, bloated retail prices with heavy discounts and lots of weird technological terms you don't really understand. Here’s a guide on how we are disrupting this.
Since launching 5 years ago, Comfi has had one goal: to make buying a quality bed simple.
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Getting digi-with it
Our user-friendly website is both detailed and simple. Detailed in that everything you need to know about our mattresses and pillows (without all the unnecessary information you don't need) from the materials used, to what their functions are. There’s also a guide to know what type of mattress and pillow is best suited to you and your needs. Simple in that we have 3 ranges of mattresses, our entry level Natural, our business class Supernatural, and our first class Luxe. Available in all sizes- single, long single, king-single, double, long double queen, king, super king and cali king – as well as 3 types of pillows. You simply choose your mattress and/or pillow, add to cart and proceed to check out.
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Cutting costs but not quality
We’re super proud of the fact that the holy grail of good sleep is now more accessible to New Zealanders at an affordable price. We have partnered with one of New Zealand’s best bed manufacturers who work with a host of trusted local material suppliers whose priority is ethical practices and the traceability of quality raw materials. From the sought after, luxurious NZ wool right through to the foam, all of these are sustainably produced. So how are we able to offer our premium sleep solutions at 50% off the retail price of similarly costed big brand beds? Simple, we cut out the middle people and processes- sales reps, showroom costs, import duties - by offering our premium NZ-made beds online. And even though there are many online bed retailers at the moment, our mattresses are not delivered in a box but in their full-size glory, as mattresses are meant to be. We believe good sleep cannot be vacuum packed into a box.
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Give Back
As a family run and owned business, spearheaded by two Mums, Vicki and Susie, we believe so much in our product and the importance of quality sleep that we want to get New Zealanders sleeping better and living their best lives, especially our kids. With every 5 beds sold we will donate a brand new Comfi sleep solution (base, mattress and pillow) to a family in need. Research shows that 28 000 children in New Zealand are hospitalized each year for diseases linked to inadequate bedding. We support two grass roots organisations: Buttabean Motivation by Dave Letele, who transforms the lives of Māori and Pasifika through a community approach to health and wellbeing. And, Woven Earth, a charity that works with New Zealand Police, Victim Support, Shine, Island Charitable Trust and Refugees across the Auckland area. They assist in rebuilding families who have experienced violence and to help create safe and nurturing homes for each whānau. Read more about our You Buy We Give initiative here.
4. Product Stewardship
It has been really important to us to be responsible for our products end of life. We are an Impact Partner with All Heart and are the only bed company in New Zealand with a product stewardship scheme. We collect our customers old mattresses and, in partnership with All Heart, we divert what we can from landfill by recycling old mattresses. So far, we have diverted 1,944kg's of waste from landfill.
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100 night free trial
Part of what contributes to the overwhelm of retail bed shopping is not knowing if you and your mattress will actually be the right fit. The 5 minutes you spend trying out each mattress is like speed dating, it may feel quite nice in the moment but as with any long term commitment, first dates can be deceiving. Spending time together cuddled up and getting to know each other is an important step before any commitment. This is why we offer a 100-night Rest Easy Trial so you and your new Comfi can, well, get comfy with each other. If after the trial your sleep hasn’t improved and you are not 100% sold, we will refund you in full so you can move on without resentment.
We’ve taken the intimidation out of online bed shopping. Comfi makes buying a quality bed simple. Go and see for yourself. https://comfi.co.nz/