Comfi is here to make a difference:

  • Take Vicki and her kids Mia, Oscar and Axel. Add Susie and Sophia, Cam and Emma. Season with a couple of scruffy dogs and opinionated husbands or opinionated dogs and scruffy husbands, it depends on the day. Add a pandemic lockdown.

    How Vicki and Susie made good out of that is anybody’s guess. But here they are with a seventh child between them -Comfi.

    And my how it’s grown! Now with three bed types Natural, Super Natural and Luxe, all the feels from soft to firm, and sizes from single to the whopping California King, there’s a bed for every body and every budget.

  • Naturally, Vicki and Susie want the whole bed buying palaver to be as relaxed as poss, so they’ve created a “Rest Easy” 100 night trial and thrown in a 10-year warranty to boot.

  • Inspired by an immense dislike of bed shopping, fuelled by a very real need to give back and percolated during a pandemic lockdown, Susie and Vicki started out dreaming big – and they have no intention of slowing down! They want every child in New Zealand who doesn’t presently have their own bed to have one.

    So here it is: New Zealand’s first online bed store with a social purpose hand sewn into every centimetre of every New Zealand
    made mattress.

So here it is: New Zealand’s first online bed store with a social purpose hand sewn into every centimetre of every New Zealand made mattress.

Over one in 10 children in New Zealand don’t have their own beds.

They’re either sharing with others or sleeping on a couch or the floor. These kids are at higher risk of infectious diseases. They’re also not getting the sleep they need to start the day refreshed and ready for school.

Around 15,000 kiwi kids are admitted to hospital with a housing related condition each year, sometimes multiple times over winter.

Can you help us change this?

Reference: Child Poverty Monitor 2018

We’re working with grassroots charities Buttabean Motivation and Woven Earth to get beds to kids who need them.

Woven Earth support New Zealand Police, Victim Support, Shine, Island Charitable Trust and Refuges across the Auckland area.

Buttabean Motivation's vision statement is to reduce obesity amongst Māori and Pacific People in New Zealand through education thereby enabling them to choose a healthy and active lifestyle for the duration of their lives, their children, their wider family, and the community.


Every five Comfi beds sold,  Vicki and Susie will donate a complete sleep solution to a Kiwi family in need – the bed, the base and the pillow.

You Buy, We Give. Let’s dream big.

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