Like 2 degrees, Comfi is also fighting for fair. The small guys against the big guys. For those of you know us and have bought beds from us, you will be familiar with our back story. Our reason for being and why we started our company. Here is an insight as to what we are up against.
Big Box Retailers have 20 different kinds of mattresses on offer so they can afford to discount at least one of them every single month. Comfi specifically only has 3 types so as to minimise confusion making it harder for us to permanently be on sale.
Big Box Retailers push the price of the mattress right up only to mark it right down so as to give the illusion of “savings”. Like for like, Comfi is priced at the already discounted price because this is what the price of the bed actually is. Again, we are minimising confusion and giving people clarity around what their dollar actually gets them.
Case in point. We had a lady come into our Comfi Showroom the other day. She liked our Super Natural Queen mattress priced at $3,000. She toddled off to a big box retailer later on that day and bought a similar mattress at $3,000. But here’s the kicker. It was priced at $6,000 then marked down to $3,000 so this lady thought she had gotten an absolute bargain. It was, in essence, the same mattress.
So, we need YOU, our amazing loyal customers, to spread the word when and wherever you can as your support helps us so much and adds to our ever growing momentum to change the way consumers buy beds. Our high quality, thoughtfully designed mattresses provide people with incredible value for money. Don’t get hoodwinked into the discount pricing modelling. It is all for show and designed to make you feel like you are indeed getting a really good deal.
But ask yourself - can I return the mattress and get a full refund in 100 nights? Or swap it over for another feel? Do I deal directly with the owners of the business who genuinely care about the quality of my sleep? Does the company offer a full white glove delivery service which takes away the plastic, sets up the new bed and more importantly, removes the old mattress and sends it to be recycled, diverting the old mattress from landfill?
We’ve got this Comfi Community, we know it. Rest assured, we are so passionate about why we do what we do that we may be knocked around a bit by the big guys, but you ain’t never gonna keep us down!