The Anti–New Year’s Resolution Movement 2026:
Ah, New Year’s. That magical time when your feed fills up with “New Year, new me!”, colour-coded goals, habit trackers, and people announcing they’re getting up at 5am to run ultra-marathons while fermenting kimchi and learning Mandarin.
Honestly? We’re tired.
At Comfi, we’ve always been a bit allergic to following the herd. All this focus seems so overdone, so 2000 and late. And the annual pressure to reinvent yourself on 1 January might just be the most overdone tradition of them all. So this year we have decided to start an Anti–New Year’s Resolution movement instead.
No “new you”. No 47-point self-improvement plan. Just permission to step quietly into 2026 with your sanity (and sleep) intact.
Why resolutions feel… a bit past their use by date
It’s not just you. Resolutions have a terrible track record.
Some research suggests that around 80% of people have abandoned their New Year goals by February – with mid-January often dubbed “Quitter’s Day” because that’s when motivation tends to fall off a cliff.
It is no surprise, then, that many of us end up feeling worse about ourselves by mid-January than we did on New Year’s Eve.
On top of that, fewer people are even bothering with resolutions. One recent UK survey found that only about a quarter of adults planned to set resolutions at all – younger people are still keen, but older adults are increasingly opting out. Which tells us something important: a lot of grown-ups have decided they simply do not have the bandwidth for yet another stick to beat themselves with.
Enter: the anti-resolution movement
In response to all the noise, a quiet little rebellion has been growing – the anti-resolution movement.
Instead of demanding that you overhaul your entire life on a specific date, this approach says: what if you did less? What if you chose tiny, realistic shifts that actually fit your real life, instead of signing up for some aspirational version of yourself who apparently lives in a Vogue decorated home and has endless childcare?
In other words, it is less “transform yourself by Tuesday” and more “be a bit kinder to your current self, over time”.
Dear goal-setters of the internet: please calm down
So to all the enthusiastic resolution-pushers out there: we say this with love… you do you, but please stop trying to recruit the rest of us.
Not everyone needs:
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More health advice - kale, cottage cheese, creatine
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5 ways to lose your Christmas belly fat (we think quite frankly that belly fat shows you have had a damn good holiday!)
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Use this AI tool to reinvent yourself for 2026
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A side hustle, a gut-health protocol, and a cold-plunge habit
Some of us have had a massive year, thank you very much. We are running businesses, raising kids, juggling ageing parents, managing teams, dealing with the crappy economy, and occasionally remembering to drink water. The last thing we need is another reason to feel like we are behind.
Where Comfi fits into all this
At Comfi, we are not interested in shaming anyone into “becoming their best self”. We are much more interested in helping people feel like functional humans again.
We believe:
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Sleep is not a luxury, it is a basic human need
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Rest is not laziness, it is maintenance
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Your bedroom should feel like an exhale, not another job on your to-do list
If you want to overhaul your entire life in January, go for it – we will cheer you on from under the duvet. But if you would rather walk into the new year with no grand plan beyond “be a bit kinder to myself and get some decent sleep”, know that you are in excellent company here.
So here is our invitation as you creep, stumble or slide into the new year:
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Drink your coffee hot for once
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Swap a vision board for a nap
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Replace a 30-day challenge with a 30-minute lie-down
And if you do feel like making one tiny, non-dramatic decision for 2026, you could start with the thing you spend roughly a third of your life on: your bed. Not because you “should”, not to tick off a goal – simply because future-you deserves to wake up feeling a little less wrecked.
No pressure. No 30-day transformation. Just a soft landing into a new year.
From all of us at Comfi: here is to an unapologetically low-key, well-rested 2026.